Privacy Policy



Our Commitment To Privacy

At Spoke and Pedal Bicycle Ltd. (“spoke and Pedal”), your privacy is important to us. To better protect your privacy we provide this Privacy Policy explaining our online information practices and the choices you can make about the way your information is collected and used through this website (the “Website”). To make this notice easy to find, we make it available on our homepage and at every point where personal information may be requested on the Website.

This Website may contain links to other organizations’ web sites, including potential links to sites for individual dealers. Spoke and Pedal is not responsible for the privacy policies or practices or the content of such web sites.

By visiting this Website you accept the policies and practices described in this Privacy Policy. Spoke and Pedal reserves the right to make changes to this notice by posting such changes on this Website. Changes are effective immediately upon posting unless a different effective date is stated. This notice applies to all information collected or submitted on the Website.


What Is Personal Information?
Personal information is "information about an identifiable individual". It includes any factual or subjective information, recorded or not, in any form.


Why Do We Collect Your Personal Information?
We use and disclose your personal information collected or submitted on this Website:

  • To fulfill your requests for information; To register your request to receive information about our products or services; To keep your knowledge about our products and services current; To provide you with functionality on the Website, and customizing and improving your online experience with us; For other purposes permitted by law.


What Personal Information Do We Collect?
We collect only the personal information we need to fulfill the above stated purposes which may include:

  • Your name, address(es) and telephone number(s);

  • Your e-mail address;

  • Your gender;

  • Your preferences regarding future receipt of product information and e-mail messages from Spoke and Pedal.

Please note that by submitting your personal information to us, you consent to our use and disclosure of the information for the purpose described in this Privacy Policy or at the time you submit it.

Please do not provide us with any personal information relating to another individual. If you do so, you are responsible for ensuring that this individual has consented to our collection, use and disclosure of his/her personal information by Spoke and Pedal as set out in this Privacy Policy.


Use and Disclosure Of Your Personal Information

Your personal information is collected and used only in accordance with the purposes for which it was collected, and we keep your personal information only as long as needed to fulfill these purposes or any legal or government requirements.

We may transfer your personal information to third parties acting as our service providers to process it on our behalf. Some of these service providers may be located outside Canada and information may be available to the government of these jurisdictions or their agencies under a lawful order made in that jurisdiction.

We do not share your personal information provided to us online in ways unrelated to those described in this Privacy Policy without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

With regard to personal information that you have provided or that has been collected under this Privacy Policy, you may opt out of uses for direct marketing purposes, such as correspondence from us about our products and promotions or the sharing by us of your personal information with select third parties for their direct marketing purposes by contacting us as set out below.


You can register on our Website if you would like to receive updates on our new products and services. Information you submit on our Website will not be used for this purpose unless you expressly agree to this on the registration form. After you opt in to receive such communications, you can “opt out” of receiving any product, service or other informational emails from Spoke and Pedal by using the unsubscribe mechanism included in the communications you receive.


Cookies and Tracking
We use information to better design and manage our website and certain online products and services and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals. We also use this demographic information in designing and evaluating new products that Spoke and Pedal manufactures.

Like many web sites, our site may periodically utilize a technology called “cookies.” A cookie is a small data file that a web server can deliver to your browser, which is then stored on your computer’s hard drive. Cookies are designed to permit us to provide better or more personalized service when you are visiting our site, and can also identify web sites visited between visits to our site. You can set your browser to notify you when you receive a cookie, providing you with as much control as you wish as to the decision to accept/reject the cookie, and deletion of the cookie upon leaving our web site. Refer to your browser's Help information for details on setting cookie notification services. We may also track the Internet domains from which people contact us, and from time-to- time may gather information concerning the “referring” domain that a person visited prior to our site, and the “destination” domain a person visits after leaving our site. Information automatically collected is used to identify and analyze the trends and statistics of visits to our web site and to make our web site more responsive to the needs and interests of our customers.


We take all measures we believe to be reasonably appropriate to safeguard your personal information against its unauthorized access, disclosure, copying, modification or misuse. The file containing your personal information will be held at our offices or on our servers or those of our service providers. Access to personal information is restricted to employees who need such information for a legitimate business purpose and such employees are instructed to abide by this Private Policy and Spoke and Pedal’s privacy practices. Once your personal information is no longer required to fulfill our stated purposes, we take proper measures to destroy or erase it.


Accessing Your Personal Information

You have the right to access, verify and amend all of your personal information collected by Spoke and Pedal. To help Spoke and Pedal keep your personal information current, you are encouraged to amend inaccuracies and make corrections as often as necessary.


Updating this Policy
Spoke and Pedal may from time to time review and revise its privacy practices and this Privacy Policy.